Qualitative
We employ a unique approach to qualitative research which allows
us to provide you with the highest quality yet with low cost.
Our resources include over a dozen general market and multi-cultural
moderators that have been moderating for many years. Our experienced
moderators cover a large array of topics to include general market,
Hispanic, African American, Youth, Gray, and GLBT to name a few.
We match up our team of experienced and capable moderators for your
project requirements.
We use only preferred partner facilities and our own internal coordinators
to manage each and every aspect and detail of the groups. Whether
recruiting for consumer groups or doctors groups, you will be updated
continually on each phase.
We conduct the following types of qualitative research using the
latest techniques:
- Focus Group
- One-on-One
- Ethnography
- Product Testing
- Shop Alongs
- Diaries and Blogs
- Mixed Methods.
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