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Everett R. Hernandez
President
Avanze, Inc.

Areas of Expertise

Hispanic, African-American, Asian, GLBT and Gray (55+) markets

  • Buying power of multicultural markets, including employment info
  • Purchase decision influencers in multicultural markets
  • Customer loyalty among multicultural audiences
  • Effective retention of multicultural employees
  • Multicultural youth and cultural assimilation
  • Transcultural expertise across all business sectors
  • Emerging diversity and market trends in the 21st century

Biography
As President of Avanze, Inc., Everett Hernandez brings more than two decades of specialized experience in market research with diverse populations. As one of only a few multicultural experts in the country, Hernandez is sought out for speaking engagements and interviews both nationally and internationally such as AHAA, ad:tech, Ad Age, PBRIG, CASRO and the ARF to name a few. Committed to bringing insight and value to the Hispanic, African-American, Asian, GLBT and Gray (55+) markets, Hernandez leads Avanze's team, which operates as general market and multicultural consultants who use market research as a tool to meet clients' specific business needs.

Everett's diversity research experience includes work conducted for Bristol Myers Squibb, AstraZeneca and Novartis; Toyota, Nissan and Honda; AOL, MTV and People en Español; Wachovia, American Express and Bank of America; T-Mobile and Nokia; P&G, Mission Foods and the U.S. Army to name a few.

Prior to establishing Avanze, Everett served as Senior Vice President & General Manager for Synovate's Diversity Practice for 3 years. In addition to providing clients with insightful research, while overseeing a team of market research consultants, Everett was in charge of Synovate's semi-annual publication, U.S. Diversity Markets Report, which provides in-depth information about these diverse consumer markets across the U.S. The book is used by marketers interested in reaching diverse markets and media who use it to cite relevant statistics. In addition Hernandez was editor on the national publication On Diversity.

Hernandez was Executive Vice President for TNS' Diversity group for 12 years.

Everett received his degree in Mass Communications and Philosophy from the University of San Diego.


Trends

Credit card usage among Hispanics; Top brands among African-Americans/GLBT; Prescription drugs most used by seniors; Health Care issues for African American and Hispanics; Assisted living for seniors; Multicultural trends related to FMCG (fast moving consumer goods); Automotive; Teens and Entertainment.


About Avanze, Inc.

Avanze was founded based on the simple fact that there truly exists a deficiency in strong actionable research and true consulting in the changing U.S. and international business market.

With over 100 years of combined experience in general market and multicultural research and consulting, Avanze offers your company the pathway and strategy to the opportunity that exists within your market. More information on Avanze can be found at www.avanzeconsulting.com.

 

Anna Marie López
Director Client Services
Avanze, Inc.

Biography

As Director of Client Services for Avanze, Inc. Anna Marie López brings over a decade of experience in market research.  Anna Marie leads a group of highly talented market research analyst and project directors.  She has overseen ad-hoc and syndicated research studies both in the US and Latin America.  Areas of expertise include FMCG, automotive, healthcare, government and entertainment.

 Prior to joining Avanze, Anna Marie served as a Senior Project Director for Synovate for close to three years.  While at Synovate, López worked with both general market and diverse market populations including Hispanic, African American and Asian American.  Prior to working at Synovate, López was part of the TNS Market Development multicultural team for four years.  As Quantitative Services Manager she worked on all quantitative projects, including design and advanced solutions as well as coding and adaptation of all quantitative projects.  In addition to her quantitative expertise, López was also involved in several qualitative ethnographic projects and is a Burke trained moderator.

López’s research experience includes work conducted for Proctor & Gamble, Qualcomm, Coke, Mission Foods, Kraft, T-Mobile, Nissan, Union Bank, Warner Brothers, Compaq, Hewlett Packard, Pfizer, Bristol-Myers Squibb Company, AstraZeneca  and the U.S. Army to name a few.

 Anna Marie was born in Mexico and is fully bicultural and bilingual, she holds a Bachelors of Arts in Spanish (with distinctions) from San Diego State University.

 

About Avanze, Inc.
Avanze was founded based on the simple fact that there truly exists a deficiency in strong actionable research and true consulting in the changing U.S. and international business market.

With over 100 years of combined experience in general market and multicultural research and consulting, Avanze offers your company the pathway and strategy to the opportunity that exists within your market. More information on Avanze can be found at www.avanzeconsulting.com.