As the nation's largest and fastest growing minority group, at 46 million strong, Hispanics make up about 15% of the U.S. population. Despite these modest numbers and with their strategic location on the 2008 Electoral College map, Hispanics loom as a potential "swing vote" in next year's presidential race.

"As the U.S. Hispanic population continues to grow, so do citizenship rates and voter registration. As a result, the struggle to persuade Hispanics to vote continues. The opportunity for either party is the one third of the Hispanic vote that is still undecided. Despite the widely varied origins, experiences and opinions, this group remains a rich source of votes for the candidates and parties that address the issues important to them and communicate in ways that are culturally relevant," said Everett Hernández, President of Avanze, Inc.

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